In 1999 on the market was launched the Centurion Card also known as “black card” which is targeting the richest customer. Amex is also popular with its Green, Gold, and Platinum cards, issued in the US and abroad. That is why most of the American citizens are proud holders of American Express cards. Amex is one of the biggest financial corporations in the US and holds over 25% of the total volume of card transactions in the United States.